1. Content is the fuel of your blog. You need to be organized to manage your contents. Make a content plan that will detail your blog objectives, target audience, core topics&publishing frequency.
2. Brainstorm blog posts topics and organize them into a three-month calendar. Start with publishing once a week. Add an additional post per week if you have the content and resources.
3. Your blog should be conversational and informal. You have to present your material in an interesting and engaging way.Your customers will arrive at your blog hoping to see “the other you,” the real person behind the brand.
4. Have the flexibility to respond to external events and ideas to present relevant and timely content to your readers.
5. There is nothing more passionate or interesting than an insider view written by a company’s founder. It will build a strong emotional connection with your customers.
6. The amount of blogging appropriate for your business depends on your strategy.For example, a company that creates a lot of research and has to put a lot of effort into long and detailed posts might create just one major post per month. A small business featuring new craft ideas might blog once a week. A company that is curating content across an industry by summarizing major news events might provide this service every day. Some media companies post multiple times each day.
7 Ask your audience – Ask your audience how much content they would like to see. Begin polling about your blog in customer surveys to make sure you’re staying on course.
8. Follow legal guidelines around content and blog comments. For example, the Mayo Clinic has many blogs on various health subjects, but its writers rarely answer comments due to regulations and guidelines about dispensing medical advice.
9. Be open to comments – Sometimes you get negative comments but don’t get afraid. Negative comments are not necessarily a bad thing. It adds credibility to your communication effort. A few negative reviews on your site because will show that your comments are not edited, and this will provide more weight to the many positive comments.
10. Test a variety of post types to understand which topics resonate with your audience. You can judge post success by examining how many times the post is viewed.Also pay attention to how many times the post is shared via retweets, LinkedIn shares, and Facebook likes or shares.
11. Pay close attention to the search phrases that contribute the most traffic. Track these search phrases to specific blog posts. Study what parts of the post seemed to trigger search engine rankings. Quickly follow up on any success by writing posts that target well-performing keywords.
12. Have some evergreen content on your blog – This content often answers your customers’ most common questions. The content rarely is out-of-date because it addresses core issues.Well-written evergreen content has a greater chance of achieving and retaining a first-page search ranking because of its relevance and comprehensive review of the subject.The goal is to offer a growing library of easy-to-understand information that attracts new visitors and encourages repeat visits.
13. Some search engine keyword research can help you to uncover good topics for your next posts. Google offers a free keyword tool that will show how many visitors searched for a specific term over a 30-day period.Google’s tool also offers suggested keywords based on other people’s search behavior.
14. While readers will tolerate sales pitches, share some free relationship-building content first. Giving away excellent information is the best way to quickly turn your blog into a platform for direct sales. It will convince the reader you have expertise and experience.
15. Let your readers know that you have more advice and information to offer. Invite them to return to your blog to get more. Encourage them to comment on the material and how they plan to use the information.
Some Sample Blogs:
Neil Patel, founder of Crazy Egg and Kissmetrics, writes one of the best blogs on online marketing. Each post is meticulously researched and beautifully written. When you read Neil’s post, you know you are getting a complete explanation. Neil writes great content.
Another excellent example is Glenn Allsopp, ViperChill. com’s publisher. Glenn is known for writing one “epic” post a month. His posts often average 9 or 10 pages. Every paragraph is packed with amazing insights and practical tips
Johnson & Johnson’s content creators don’t just write something about how to talk to a child about surgery. They show you in the stories they tell through their amazing video content. This storytelling effectively communicates the values of the company in a way that grabs your heart and pulls you in.
Mark McKenzie Blog – Mark McKenzie is a leading Subject Matter Expert in financial services regulation and supervision as well as a professional motivational speaker, corporate trainer and youth mentor. When he first started his blog, at first he struggled with the commitment it takes to blog, but he has now come to enjoy it as he has found his “voice” and receives positive reader feedback. He has skillfully used this social media channel to enhance his reputation in a manner that has led to speaking invitations & new customer contacts.